FACEBOOK SOCIAL NETWORK’S NEW FEATURE:
Facebook is offering its users control over what takes place to the accounts when they die. The Facebook rolled out a new feature that let the users to assign or select a particular friend who will be able to contact the account after they die. This new feature known as legacy contact looks in security settings menu. In that menu you can choose a particular friend to control some aspects of the page such as your header image and profile after you die. On the other hand, users can also choose to get the account removed after they die. The Facebook network already contains a memorialisation system in location where people can allow Facebook understand a user has die.
Once the social network checks that individual has died normally by a news article or an obituary, the account turns memorialized. These accounts do not emerge in friend recommendation, ads or other places on Facebook. With the new feature, this network is carrying the process of memorialisation a step further. After the Facebook account memorialized, a legacy contact is to fasten posts to the page top, respond to friend requests incoming and control the header image and also profile on the account. Moreover, they can easily download an achieve of the Facebook account holder photos and also other posts, if offered permission by the real user,. Legacy contacts cannot be able to see messages or change other setting in the facebook account. Facebook network is also doing some alterations to the look of the memorialized account that will contain a remembering label prior the name to allow others understand it is an account of someone who has already die.
Digital Marketing - Successful business through Facebook marketing requires the use of good Facebook marketing strategy. You need to know and comprehend the Facebook’s unique opportunities and how different they are from other media. Facebook, digital marketing strategy can be the best way to creating and maintaining the customers to specific product or service.
Facebook Marketing Strategy
This is something worth to explore and make maximum use of it because it has a lot of benefits over other alternatives. This is a place to acquire a good number of loyal customers if used properly. Note that you should not market on Facebook just like the way it is done on magazine or websites. Get to know some of the best tips on how to do Facebook marketing strategy which include the following;
DO NOT USE FACEBOOK FOR THE HARD SELL
Hard sells strategies such as using advertising slogan, posting your product or service repeatedly, giving lists of products and prices without any related conversation may not yield sufficient benefits as you desire because Facebook users may get bored and fails to follow you and even may make negative comments about your advert. You actually need to become part of the Facebook community where you can chat, have fun on social space, take a look at photos and videos instead of just acting like a business outsider trying to sell aggressively.
SET OUT CLEAR GOAL AND STRATEGY
It is very significant to have a clear goal when using Facebook for marketing, and a well set out strategy to achieve that specific goal. This gives you a suitable direction for your Facebook marketing strategy and a convenient way of measuring up your success. Do not just use Facebook because there is tyranny of numbers there, but ensure you use it having in mind that your goal gets to such people a good social networking.
Note that social media are built around frequent updates currently. As a matter of fact, statistics shows that quite a number of Facebook users of about 50% check their pages each day and are usually checking out for the new material posted. This tells you that you have to at least post once in a day, and ensure that you are posting an interesting content which catches Facebook-users attention.
TRY TO CREATE HUMAN VOICE FOR YOUR BUSINESS
You or whoever is managing your Facebook page must be able to convey the business message in a voice that sounds real and likeable. Facebook marketing strategy is all about talking to people but not to an impersonal business characters. You should expect them to express things in their own words rather than using company’s official line.
REPLY QUICKLY WITH ENCOURAGING COMMENTS
Responding quickly to their feedback is one way of encouraging them to look up for your page and make motivating comments too. Failing to provide feedback to them in a suitable and convenient time weakens Facebook users’ willingness to follow up your updates and may gradually drift away. Ensure you do this in a friendly manner to avoid misinterpretation of your intention. Quick response passes the message that shows people that here is something you are up to, and this create uncertainties to Facebook members of which they will follow your page trying to find out what you are actually aiming at.
USE SUITABLE PICTURES AND VIDEOS
Using pictures and videos is a great way of making positive appeal about your stuff in the Facebook. This is meant to create entertainment to friends but at the same time passing an important message to them. You may twist such pictures and videos to match with the current issues such as contests and games without diminishing your own aim of developing a lasting business strategy. It is also possible to distribute customer surveys through Facebook. If you choose this, ensure that the surveys are short, reliable and provide an active link that the users can access quickly.
NURTURE YOUR RELATIONSHIPS
Though is quite hard to build good relationship with other Facebook users, try as much as you can to be patient. Engage confidently in conversations and react positively even to negative comments. You mat develop real and accessible rewards for loyal customers for the maintenance of good reputation and relationship.
PROMOTE YOUR FACEBOOK-PAGE
This is done through providing your Facebook address on your letterhead, website and business cards including advertisement and email signature. Do this throughout your business so that social media works in a matching manner with the traditional marketing methods.
LEARN MORE ABOUT YOUR CUSTOMERS THROUGH FACEBOOK INSIGHTS
Once you have developed the relationship with Facebook friends, then you are able to assess their characteristics and you can begin tailoring your posts and offers to satisfied their needs and wants. Facebook insights give you more additional information about the people who chose to like your page.
WEBSITE CUSTOM AUDIENCE CAN ALSO BE USED
With the use of this, you are capable of still running Facebook ads through the use of power editor. This creates an opportunity to target people who have visited you website or even a particular page of our website.
SPLIT TEST FACEBOOK ADS
This is a strategy which is very critical to your marketing effort. Find perfect keywords for your ads and do splits test to a variety of audience. This means just taking part of your advertising budget and running-ads while ensuring that you vary one thing at a time and then making comparison of the outcome to ascertain which one performed the best.
Facebook Marketing Strategy, digital marketing, is a developing digital strategy which should be used with great consciousness, lest your business strategy my collapse without taking effect in people’s mind. The ideas or tips used to create and maintained Facebook business strategies are very many and cannot be exhausted because new ideas created by individual themselves can never be exhausted due to creativity and advancing technology. As an entrepreneur, who is running or want to run a business and in need of using Facebook business strategy, you need to updates yourself with emerging issues arising in the current social media to equip you with necessary information.